Stylist-image maker – what is his function?
A stylist-image maker is a specialist whose job is to “sell” a client, that is, to create for him an image in which a person can achieve his goals with the help of a changed appearance and acquired demeanor. Clothes, accessories, and a new hairstyle are used to complement the psychological portrait and emphasize personality traits. In Western countries, this profession is widespread: both media personalities and ordinary residents of megacities resort to the services of stylists and image makers, where appearance plays a major role, for example, when obtaining a position or when it is necessary to appear in a favorable light in front of new acquaintances.
In Ukraine, the demand for the services of a stylist-image maker began to form only about 15 years ago, so there are still few such specialists in the country. Currently, anyone with certain abilities can easily find their place in this professional niche. Blog https://dianasidarovitch. com from Diana Sidorovich is an indispensable assistant in creating an individual style that will help you always look fresh and young.
The goal of the stylist-image maker is to improve the visual image of the client depending on his goals: a careerist needs a position, an aspiring singer needs public interest, a model needs a portfolio with impressive photographs. That is, this specialist helps a person prepare for self-presentation.
How an image is created
The name of the profession comes from the Greek word “stylos” (“writing stick”), which later became the English word “stylist”. Initially, stylists meant people who mastered the art of writing. In fact, stylists also create masterpieces, only instead of a blank sheet of paper, a person is like an untouched canvas.
by competently emphasizing the advantages of appearance and hiding flaws, the stylist-image maker makes the personality more expressive: the colors of the wardrobe are selected to match the color of the eyes, hair and skin tone, and the silhouettes of clothes and the texture of fabrics are selected to suit the type of figure. In order for a client to be “bought”, the image must be individual, memorable, motivating the audience to take a targeted action in relation to the person, based on the tasks he has set for himself. So, a girl who wants to attract the attention of as many men as possible needs feminine, light clothes, and a clerk who wants to take a position in a bank needs not just a suit, but a business-like and stylish one.
In addition to selecting a wardrobe, the functions of a stylist-image maker include teaching the client the correct behavior – when to remain serious or smile, when to express courtesy, when to firmly say “no”. That is, the tasks of this specialist are not simple “marketing” of a person, but with a psychological approach.
